DruIn the spring of 2005, E. Zwicky AG introduced the Golden Millet Oil capsules as a dietary supplement on the Swiss market. The success reported by pharmacies and drugstores has been impressive. After the first 12 months, distribution growth was 51% and the retail sales figures far exceeded our expectations. After only 3 years since its introduction, HIRSANA® took third place in the food supplement market.
The introduction of HIRSANA® has meant an overall market expansion. The strong increase in sales for the larger sales units clearly shows that HIRSANA® has already managed to build a loyal and permanent customer base.
HIRSANA® Golden Millet Oil capsules are available from all leading chemists in Switzerland and Germany.
